BASHA – Digital Studio for SMEs.

TARGETED Marketing, powerful Results

We Are a Below-The-Line Marketing Agency Connecting Your Brand with Target Customers

About Us

Basha is a below-the-line (BTL) specialising in developing and implementing strategies that deliver targeted and measurable outcomes, at your price point.

We engage you to understand your goals and target audience and gain as many insights as possible. Based on this, we craft targeted campaigns that drive direct engagement, producing tangible results and lasting brand connections. From outdoor and in-store marketing to merchandising and experiential activations, we focus on the touchpoints that matter most.

Why choose Basha? We are obsessed with marketing actions that move the needle, no matter how small. With us, you are guaranteed results and value for money. Our team combines creativity with data-driven insights to craft campaigns that personally resonate with your audience, ensuring your message reaches the right people in the right way. With a commitment to precision and results, we strive to deliver strong returns on your investment and gain your trust.

Try us!

Our Services

Basha offers a wide range of below-the-line marketing services

Outdoor Marketing

Posters & Flyers Distribution: Targeted poster placement in specific areas, along with flyer handouts in high-traffic zones to promote events, sales, or offers.
Roadshows: Traveling brand activations that bring your products or services directly to different locations, allowing for live demonstrations, customer interaction, and real-time feedback, all while creating a buzz around your brand.
Market Storms: Intense, high-energy marketing blitzes in targeted areas, often involving teams distributing flyers, samples, or promotional materials.
Guerrilla Marketing: Unconventional, attention-grabbing tactics like street art, scatters, mascots or public installations designed to create buzz and brand awareness.

Indoor Marketing

In-Store Promotions: Creating targeted campaigns within retail spaces, including product demonstrations, discounts, and special offers to drive sales and enhance the customer experience.
Sampling & Demonstrations: Setting up product sampling stations or live demos within stores, malls, or events to allow customers to try products and engage directly with the brand.
Experiential Marketing Activations: Creating immersive brand experiences within indoor venues like malls, convention centres, or public spaces, where customers can engage with the brand through interactive elements or events.
Merchandising: Ensuring that products are strategically placed, well-stocked, and attractively displayed in retail environments to maximize visibility and encourage sales.

TARGETED │

TACTICAL │

TRANSFORMATIVE│

To achieve the desired results, we employ a delivery method that blends precision, strategy, and impact.

TARGETED

Basha’s approach to marketing is highly focused on reaching the right audience with the right message and call to action. Through careful analysis and insights into consumer behaviour, geography, and purchasing habits, Basha creates tailored campaigns that speaks directly to potential customers. This targeted approach maximizes impact and efficiency, ensuring that every marketing effort is optimized for the right audience.

TACTICAL

Basha’s campaigns are not only strategic but also tactical, meaning they are designed to achieve specific objectives with precision. Whether through guerrilla marketing, experiential activations, or in-store promotions, Basha carefully plans and executes each campaign with a detailed understanding of the market, channels, and touchpoints. This tactical focus ensures that campaigns are adaptable and responsive, allowing the agency to take advantage of the most effective marketing opportunities in real-time and drive measurable outcomes.

TRANSFORMATIVE

We are here to help create lasting transformation — not just in terms of brand awareness but also quantifiable sales lift. Through immersive experiences, targeted messaging, and engaging brand interactions, Basha creates transformative campaigns that elevate brands and deliver significant returns on investment, ultimately transforming your business and its market presence.

HOW WE DO IT

There are different ways we can work with you, based on your needs:

Choose from Our Menu of Services

We offer you an à la carte menu of services, allowing you to choose what best fits your goals, budget, timeline, and unique requirements. Our flexibility ensures you can select the services that make the most impact for your business.

Whether you need indoor marketing solutions like in-store promotions, product sampling, experiential activations, or merchandising, or you’re looking for outdoor strategies like poster and flyer distribution, roadshows, market storms, or guerrilla marketing, you have the freedom to choose what works for you. Once selected, we bring your vision to life with precision and excellence.

Your unique needs and flexibility is at the heart of our service offering. Simply tell us your needs, and we’ll together craft and execute the perfect solution—exactly how you envision it.

Request a Project-Based Proposal

We begin by listening to you. We take the time to understand your business, your unique sales and marketing goals, and your target customers. This deep dive into your business allows us to tailor our approach to your specific needs.

Based on our discussions, we develop a customized proposal designed to address your objectives and maximize your marketing impact. Our proposals are more than just a plan—they’re the foundation for a collaborative partnership. We encourage a co-creation process, working closely with you to refine ideas and ensure the strategy aligns perfectly with your vision.

Whether you’re seeking a one-time campaign or a longer-term engagement, we’re flexible to suit your preferences. We value building relationships and are open to exploring areas of collaboration that work for your business. Let’s start a conversation and create marketing solutions that drive results.

Get in touch

We are always happy to hear from you. Please reach out to us through:

Email: hello@basha.co.ke

Phone Number: +254 793 536126

WhatApp Number: +254 793 536126

City: Nairobi, Kenya.